About Project

About The Reach:

“As the first major expansion in Kennedy Center history, the REACH breaks down boundaries between audience and art. Set adjacent to the Kennedy Center along the Potomac River, the REACH is designed by renowned architect Steven Holl for the extended Kennedy Center community. The REACH provides visitors with the opportunity to fully interact and engage with the Center as the nation’s premier nexus of arts, learning, and culture. The REACH will transform the campus from a traditional performing arts center into a living theater where the artist can be set free.

We imagine the REACH as an immersive learning center where communities can reach into the artistic process and discover what it means to make art. Visitors might come with a picnic blanket and friends to watch a simulcast and then linger to take pictures of an outdoor art installation. Parents might bring their children to attend an arts camp, and on the way pass by a dance rehearsal in one of the REACH’s windowed studios. The REACH is a public incubator where artists can reach for wherever their visions take them and visitors from all walks of life don’t need a ticket to experience art.”

Source: Kennedy Center